RANCHO CORDOVA, CA—Barco formed the Video & Lighting Integration (VLI) Business Unit, a new global entity purpose-built for system integrators to meet the increasing demand for integrated solutions in the fixed installation marketplace. Simultaneously, within the VLI Business Unit, Barco is creating a new, dedicated worldwide network of channel partners.
As a new long-term channel strategy, the VLI unit both enhances and complements Barco’s long-standing expertise in the rental and staging marketplace. Concurrently, VLI will also incorporate all projection requirements for the corporate AV market segment.
VLI’s expansive product portfolio will include projection, image processing, indoor and outdoor LED solutions, and creative LED solutions, plus a wealth of lighting and show control products — as provided via Barco’s recent acquisition of Austin-based High End Systems.
As an intrinsic part of the VLI unit, Barco’s new worldwide channel partner network will offer significant advantages. In addition to the broad portfolio, VLI channel partners will have exclusive access to Barco’s centralized sales, service, and channel support network. This translates directly into one contact point for products, 24/7 technical support, in-house technicians, spare parts, and quick turn-around for repairs.