CoolSign Announces the Appointment of Leo Bull as Vice President, Global Sales

BEAVERTON, OR--CS Software Holdings, LLC (CoolSign) has hired industry veteran Leo Bull as its vice president of global sales. The move comes 11 months after CoolSign was taken independent and represents another step in CoolSign’s ongoing market expansion.

  • “We are very excited to bring Leo onto the CoolSign team,” Said Lou Giacalone, Jr., president and founder. “His experience in building channel relationships for global companies makes him uniquely qualified to help us expand our partner network both here in North America and internationally as well.” Bull will be based in Atlanta and is responsible for growing the reseller channel and building strategic alliances for CoolSign globally.

Bull has spent the last 15 years in industries in, or directly related to, the Digital Signage Industry. Bull joins CoolSign from his previous position at Wireless Ronin where he was the regional vice president. Prior to this he was vice president of sales at Avocent. During his tenure he managed an international sales team, built relationships with key customers and strategic partners and substantially increased company market share in the digital signage, broadcast and serial divisions. Prior to Avocent, Bull was director of commercial sales at LG Electronics where he managed a sales force focused on commercial hardware for the AV industry with emphasis on the digital signage market. Additionally, Bull held sales positions with Fujitsu General America and Mitsubishi Digital Electronics.

“I am thrilled to be part of CoolSign. I see tremendous growth potential for the company. I was strongly attracted to their commitment to being an industry leader and their long-term focus. I am looking forward to partnering my relationships with the company's successful strategy and great people”, said Bull. “I look forward to meeting our current and prospective partners both at the International Screen Expo in Amsterdam where CoolSign will have hospitality suite and at the Digital Signage Expo in Las Vegas where we’ll have a huge presence”

“There are many compelling aspects about CoolSign,” adds Giacalone, “but most importantly, the company is made up of incredibly smart, dedicated and passionate people. We made a commitment early on to be not only the best product in the marketplace, but the best company to work with. Our employees and partners are our lifeblood, and through our thorough training programs and commitment to ongoing education, we will grow the market together.”