Shure Creates New Business Unit

Shure Creates New Business Unit

NILES, IL—Shure Incorporated has combined the sales, marketing, and support staff of the company’s International Americas Business Unit with the U.S. Business Unit to form the new Americas Business Unit.


Mark Humrichouser, general manager of the new Shure Americas Business Unit

Mark Humrichouser has been appointed general manager of the Americas Business Unit. In this capacity, Humrichouser will lead the overall business for North America, South America, Central America, and the Caribbean. Humrichouser has 15 years of experience in sales, technology, and the audio industry. In his most recent position at Shure, he was responsible for the growth and success of the U.S. market as the general manager.

Leading the sales team for the Americas will be José Rivas, who has been with Shure for five years. Terri Hartman, who has held several sales and marketing roles in her 14 years at Shure, is the director of marketing for the new organization. Additional members of the team include Althea Ricketts, director of support services for the Americas, and Chris Salay, director, financial analysis.