Rise Display announces that Aloft Hotels and Starwood Hotels & Resorts Worldwide has incorporated LED tickers from Rise Display into the design standard for the re: mix lounge area of each of its hotels. Aloft Hotels are designed for the next generation of traveler, and feature multiple technology elements to enhance the guest experience, including the LED tickers from Rise Display. The tickers stream news and entertainment headlines, hotel happenings and promotional messaging, and other pertinent guest information.
“At Aloft, it’s important to our guests to remain connected and in-the-know even while they are on the road,” said Paige Francis, Vice President, Specialty Select Brands, Starwood Hotels & Resorts Worldwide, Inc. “The LED tickers from Rise Display bring our lobbies to life with up-to-the-minute news headlines and relevant hotel information.”
Aloft Hotels is a fast-growing brand for Starwood Hotels & Resorts, with 25 locations currently open and plans to open more than a dozen new locations by year’s end. The hotels feature an urban-influenced, open and airy design, and a vibrant and social guest experience. In addition to news headlines and property information, the tickers feature promotional and branding messages, including special offers from hotel partners, and news of new hotel openings. The LED tickers are easy to program and maintain, which enables Aloft hotel talent to incorporate new ideas quickly and easily.
The Rise Display technology enables Aloft to control the content of the tickers both centrally and locally. Aloft’s corporate marketing office uses the web-based software interface to publish information in all locations simultaneously. In addition, Aloft hotel managers also have the ability to use the interface to add local content to their individual ticker. Aloft frequently updates its tickers using both the central and individual local control options.
"Aloft Hotels is ahead of the curve in terms of using technology to enhance the traveler experience, and we’re excited that the brand has incorporated our LED tickers in its design standard," said Brian Loosbrock, President, Rise Display. "Today’s travelers demand an ever-connected environment, and LED tickers are a great way to capture attention while delivering topical information to guests."