Barco Targets Integrators With Convergence

Author:
Publish date:
Social count:
0

LONDON, UK--PLASA 2008 was the first major entertainment technology tradeshow to see a combined booth featuring products from both Barco and High End Systems, since the latter was acquired by the former earlier this year. Headlining product was the brand-new StudioPix, a hybrid wide-angle moving LED wash light with programmable graphic imaging.

The second product in High End’s new line of pixelation luminaries (the first was the ShowPix launched at InfoComm 08), StudioPix can not only project color but also display images and effects, transforming the fixture head into a display device.

While rental and staging are the obvious applications for StudioPix and ShowPix, Barco is also targeting integrators with its ‘video and lighting convergence’ strategy. “Over the next few months and years, you’ll see us looking much more seriously at the integrator channel,” comments Andrew Healey, international marketing manager of Barco’s Media and Entertainment division.

“We already know that some AV integrators have rental operations, and as the cost of pixelation luminaires comes down, they are going to become more and more popular in fixed installations. Systems integrators already have video in their skill set and, before long, we can foresee a time when the term ‘rental partner’ might become redundant and we will refer to our customers simply as ‘partners.’”


Barco…www.barco.com



Related

With Convergence, People Matter, Too promo image

With Convergence, People Matter, Too

Whenever the topic of AV-IT convergence comes up, the initial focus is always about the technology. An often-overlooked aspect of convergence is people, or rather the lack of people at all levels skilled in networking technologies.

Barco Commits to System Integrators with New VLI Business Unit

Barco Commits to System Integrators with New VLI Business Unit Full Article 8 RANCHO CORDOVA, CA--Barco, announces the formation of the Video & Lighting Integration (VLI) Business Unit, a new global entity purpose-built for system integrators to meet the increasing demand for integrated solutions in t