POPAI Online Seminars

  • POPAI has announced that retail professionals can take advantage of special savings this Summer “as top experts in Marketing at Retail are delivered directly to your conference room,” according to POPAI.
  • The POPAI-sponsored online sessions include:
  • Return to Product: How Great Brands
  • Are Reclaiming the Spotlight
  • Presenter:

Mike Kraus, Dun and Bradstreet Allbusiness.com Blogger and Former EVP with The Walt Disney Company, Viacom and Pure Beauty
Explore a number of concepts that have put the product in the spotlight and focused on ways to serve up products in a whole new way that are impacting in-store programs today and how you design and execute in-store programs.

The Product Mix: Give the people what they want, and give them something they can't find everywhere.
Customer Service: The true differentiator - engaging customers, then working with them to uncover their needs and provide solutions, not just a medium instead of a large is the missing link in retail today.

Product Training: Customers increasingly want more information. And they can find it in myriad of places - from websites to social networking sites. But in-store information is still lacking and provides the greatest opportunity to educate and inform customers.
Visual Merchandising: Customers still need direction, and are looking for retailers to do the homework for them. From product systems in beauty to a complete outfit in apparel, to a recipe and like products grouped together at the grocery, this confluence of retail, product manufacturing and P-O-P can positively influence customer purchasing habits.

Where & When
July 23, 2009
3-4:30 p.m. (Eastern)
POPAI University Online Session
Registration: POPAI Member: $59; Non-Member $89

• Americas Got Talent: How Do You Find it as an In-Store Producer?
Ron Dietch, The Burling Group

Dietch will take you through the keys to make sure that the money you are spending on personnel, one of your greatest costs in doing business, delivers optimal value.

Where & When
July 28, 2009
3-4:30 p.m. (Eastern)
POPAI University Online Session
Registration: POPAI Member: $59; Non-Member $89

• BIGresearch: How Media Influences
Purchasing Decisions in 12 Core Categories
Kim Rayburn, Senior VP, BIGresearch and Pam Goodfellow, PRC, Senior Analyst, BIGresearch.

Be among the first to discover key findings from BIGresearch's Simultaneous Media Usage Survey (SIMM) study that surveys over 19,000 adults on topics pertaining to consumer behavior and forward looking plans. The study, being released just weeks earlier, reveals the consumer's belief about Traditional Media (TV, Radio, Magazine, Newspapers, Outdoor, etc.), as well as New Media (Internet, Blogging, In-Store/Marketing at Retail Promotions, etc.)

Where & When
August 20, 2009
3:00pm-4:30pm (Eastern)
POPAI University Online Session
Registration: POPAI Member: $59; Non-Member $89

Attendees can participate in three webinars for the price of two: POPAI Members, $118; POPAI Non-Members $178. Sessions are also available individually. To take advantage of the special Summer savings, contact Alicia Rutherford at arutherford@popai.com or at 703.373.8805.

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