Digital Media and Signage Solution Technology (DmaSStech) has begun installing the Cayin digital signage system in 28 selected i-mobile Shops in Thailand. Its screens convey brand image and product advertisements to shoppers through high-quality video displays.
DMaSStech is convinced digital signage will soon be widespread and one of the most effective tools for marketing communication and public relations.
The system has been in operation since July 2008 and DMaSStech plans to increase its distribution channels for marketing content and partner products.
i-mobile Shops are the biggest mobile-phone distributor in Thailand. Its in-store digital screen network, implemented by DmaSStech, is remotely managed by the head office and conveys updated advertisements and brand images via branches instantly. i-mobile Shops are located mostly in department stores with 30 branches in Bangkok and 50 upcountry.
To improve its brand image and promote products and services, it installed the in-store digital signage network with CAYIN's solution for better communication with customers.
"We believe the in-store digital signage system can create a fashionable, high-tech store image to all shoppers and pedestrians," said Pichet Suppana, senior manager of i-mobile Shops.
LCD displays are installed in each of the selected i-Mobile Shops and powered by Cayin SMP-PRO3, the zone-type digital signage player. Each player in the shop is centrally controlled by a Cayin CMS server installed at head office. The CMS server updates all multimedia content and schedules to SMP players in each branch, so the administrator in the head office can easily manage displays scattered in different locations.