Three New Stores in Barcelona International Airport Using Scala to Power their Digital Screen Network

Author:
Publish date:
Social count:
0

Scala announces that its certified partner AS Video, working with its customer, Match Ingeniería de Sistemas, has completed the next phase of Aldeas’s digital signage development program at Barcelona International Airport.

Aldeasa first launched its digital signage network in its duty free stores in Spain’s Palma de Mallorca airport in December 2008 as part of the first phase of a global rollout program. Eight months later, Aldeasa is now rolling out the network in three stores in Terminal 1 at Barcelona International Airport.

The objectives of the Aldeasa Digital Signage Network remain unchanged: to provide an engaging, informative and valuable digital channel to promote products and services to its customers, and to provide a commercial platform from which to generate incremental revenues from airtime sales to suppliers.

A wide variety of promotional, informational and brand-building content is now available across this enhanced network that now uses screens in a variety of formats ― horizontal, vertical and anamorphic ― to improve message delivery, and to speed content design and re-purposing.

Messages are delivered via 13 40- to 42-inch LCD displays in both portrait and landscape aspect, two 57-inch freestanding LCD displays in portrait aspect, and two high-quality video walls comprising six and four 42-inch displays, respectively.

Scala controls 25 total display panels that can display different content at different times, depending on the needs of the network.

The 42-inch and 57-inch portrait displays deliver store information and special offers, while several 40-inch screens above the checkouts deliver two key messages: The top third of each screen is split into two boxes indicating which checkouts are open or closed. The remaining two thirds of the screen promotes a core offering with a strong price promotion motivate impulse purchases.

"Aldeasa wanted screens to provide dual use functionality, to promote key offers and at the same time help customers to identify available checkouts quickly and easily. Scala’s ability to manage multiple content items on a single display meant that this was straightforward to implement. In doing so, we were also able to keep the ceiling clear of other way-finding signage and maintain a visually clean checkout area,” comments, Javier Menendez, ASVideo’s Sales General Manager.

"It's awesome to visit a new store and find a multi-screen network working so harmoniously and providing brand value by virtue of its high-quality content,” said Match Ingeniería de Sistemas General Director Jorge Martínez. "This new format provides the marketing team at Aldeasa with much more flexibility in how they use their screen network, from close proximity signage to store-wide digital posters and way-finding.”


Related

Mohawk College Uses Scala-Powered Digital Signage

A recent multi-million dollar project to renew campus facilities at Mohawk College Student Centre in Hamilton, Ontario had the Student Association looking at ways to improve student communications. As part of this initiative, the association has deployed a student centre-wide digital signage network using Scala softwar

Scala to Power In-Store Sales Tools

The Italian real estate and interior design company Quality Living has chosen Scala to power the digital communication network in the company’s concept store, located in the historical city center of Verona. The concept store is part of Quality Living’s new communication strategy, because it serves as a central point

Scala Deploys First Digital Ad Network in Pakistan

Scala, a provider of end-to-end digital signage software, has announced that Bar-B-Q Tonight Restaurant is the first to deploy a Scala digital signage advertising network in Pakistan. The BBQ Digital Advertising Network was conceived with the help of Faith Media Services, a Scala Certified Partner and a newly formed division of Faith Associates, located in Karachi, Pakistan. The BBQ Digital Advertising Network facilitates advertising slots for brand ads, "Powered by Scala" and FMS ads, and promotions for restaurant food items and services.

Mohawk College Uses Scala-Powered DS

A recent multi-million dollar project to renew campus facilities at Mohawk College Student Centre in Hamilton, Ontario had the Student Association looking at innovative ways to improve student communications. As part of this initiative, the association has deployed a student centre-wide digital signage network using

Dubai Hotel Deploys Scala Digital Information Network

Scala, a leading provider of end-to-end digital signage software, has announced that Mövenpick Hotel Bur Dubai has deployed a digital information network to inform its guests of current information on hotel promotions, hotel services and local attractions. Scala Certified Partner, Specialized Software Services (SSS) in U.A.E consulted, deployed and manages the digital information network in the Mövenpick Hotel Bur Dubai.