Screen Expo Europe, Europe's digital signage and digital media networks exhibition, has announced that BroadSign International will be the title sponsor of its 2008 show. BroadSign is a worldwide provider of software solutions for operating digital signage networks.
Organised by Screen Events, Screen Expo Europe showcases digital media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing. Launched in 2005, it attracts an audience of supplier and user communities in the media sector. The 2008 show will be held on February 5 – 6 at London Olympia.
“BroadSign has been sponsoring Screen Expo since 2005 and by now it has firmly established itself as ‘the digital signage show’ of Europe” said Rick Engels, President and COO of BroadSign International, “We are getting a lot of business via both pre-event and at-the-show activities. For us, it’s a well-tested ground and that’s why BroadSign is expanding its participation for 2008.”
Exhibitors specialise in the In Store & Out Of Home Digital Signage market such as display, hardware, software, technology solutions, content creation, marketing and media. In 2007, the show, which ran alongside The Retail Business Show, was visited by over 3,500 delegates from 46 countries including commercial end users and the public sector through to media owners and entrepreneurs and financiers. Leading brand names such as Coca Cola and Nike, agencies including McCann and O&M, and estate owners like ASDA and The Body Shop were represented.Commenting on the announcement, Mark Pigou, Director of Screen Events Ltd:
“We are delighted to welcome BroadSign as the title sponsor to Screen Expo. Our relationship has been built up over the past three years, and BroadSign’s continued commitment is testament to the show’s success in bringing together a high-quality, targeted audience with a unique mix of information, technology, presentations, workshops and networking opportunities.”