Strategy Institute Brand Activation Conference

The Strategy Institute has announced its second annual Brand Activation - Using Digital Out-of-Home Media conference, to be held in New York on Tues., Sept. 9th - Wed., Sept. 10th.

This second annual event brings together brand marketers, agency executives, and industry leaders to exchange ideas and share insights on brand activation using DOOH.

Last year's event was a resounding success, drawing participation from top brands including Diageo Beverages, Target, Coca-Cola, ESPN, Kraft Foods and more.

National brand companies, media, advertising & digital agencies, plus digital OOH, outdoor ad networks & mobile solutions providers will address such topics as:

•Increase Touch Points

•Optimize Ad Buy

•Maximize Engagement

•Trigger Interactivity

•Achieve ROI

•Imprint Your Brand

Speakers include Janice Barbosa, Director of Media, Sprint Corporation; Catherine Captain, VP of Marketing,; Pat Hellberg, director of Nike's Brand Content Studios; and Kip Knight, VP of Marketing, eBay.

For more information Strategy Institute products/services and to register, visit

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