BroadSign International Inc., provider of hosted software for managing digital signage networks, and Zoom Media & Marketing (USA), a targeted out-of-home media provider, have announced that BroadSign’s Software as a Service (SaaS) solution BroadSign Suite, will be used to operate and grow Zoom’s networks of digital screens. Zoom Media’s digital signage network includes displays in high-traffic areas in bars and restaurants in the top ten markets nationwide.
“We chose BroadSign because of the flexibility and modularity of their software, their charting system, and the ability to do things like customize loop content, schedules, and play features,” said Dennis Roche, president of Zoom Media & Marketing. “Advertisers are becoming increasingly receptive to digital signage and we look forward to giving them the flexibility and reach that BroadSign’s platform offers.”
Using BroadSign Suite will allow Zoom’s networks to schedule and ensure content playback on each screen, monitor network and campaign performance and produce proof-of-play reports for advertisers. The enterprise-scale software also makes it easy to manage media space inventory, view avails, as well as target campaigns by demographic and geographic criteria from one central location.