DPAA Summit Oct 22 NYC

Author:
Publish date:
Social count:
0

The DPAA Summit – Video Everywhere will take place in New York on October 22. The summit provides an opportunity to connect with senior executives from the media business and learn about the opportunities in this fast growing sector. The full day program includes panels, presentations, exhibits and networking. Some highlights include:

•How video neutral strategies are becoming a reality at leading agencies.
•How the changing media landscape and proliferation of screens is changing customer engagement.
•How technology is changing media planning and buying: what are the trade-offs?
•Case studies highlighting the role digital place-based media can play in a media plan to make it more effective.

Over 450 delegates from agencies, brands, networks, research and technology partners are expected to be at this year’s DPAA Summit to learn about the Video Everywhere strategy now at work and how ad leaders are embracing the effectiveness of digital place-based media.

This summit is aimed at:

•Brand managers looking for a more effective way to reach and target consumers.
•Strategic media planners charged with developing effective video strategies.
•Media buyers trying to find the most efficient and effective channels.
•DPB networks and partners looking to learn about the latest developments in the industry.

Program

Image placeholder title



Below are a few speakers scheduled to present at the summit:

Image placeholder title


Barry Frey, President & CEO, Digital Place-based Advertising Association

Image placeholder title


Rupert Day, Global CEO, tenthavenue

Image placeholder title


Robert Tas, Managing Director, Head of Digital Marketing, JPMorgan Chase & Company

For more information and registration, visit the DPAA’s website.

Related

Image placeholder title

Cat Greenleaf to Kick Off DPAA Summit

The Digital Place-based Advertising Association (DPAA) will kick off its 6th annual Summit on Oct. 22 with an appearance by celebrity journalist Cat Greenleaf, host of “USA Daytime” and the Emmy Award-winning “Talk Stoop with Cat Greenleaf.”

DOOH Awards at DPAA Video Everywhere Summit

The Digital Place Based Advertising Association (DPAA) and MediaPost announced that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA's annual Video Everywhere Summit.

DPAA Fall Summit Oct. 16

The Digital Place-based Advertising Association annual Digital Media Summit will be held October 16 at the New York Hilton in New York City. The day–long event will examine topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers.

DPAA Digital Media Summit: the State of DPb promo image

DPAA Digital Media Summit: the State of DPb

The DPAA Digital Media Summit– Context Matters, took place all day Tuesday, October 16th, and more than 300 people were in attendance, and with NewBay Media, publisher of the new Digital Place-Based Network Directory, official Media Partner of the event.

Image placeholder title

Danaher Leaves DPAA, Joins Adspace

Susan Danaher has stepped down as CEO of the Digital Place-Based Advertising Association (DPAA), and joined the Adspace Digital Mall Network as executive vice president and chief revenue officer.

DPAA Unveils Roster for 2016 Video Everywhere Summit

The Digital Place Based Advertising Association (DPAA) has announced the lineup of brand and agency leaders and decision-makers have agreed to share their insights at the association's 2016 Video Everywhere Summit. The annual event will be held October 27 at the iconic Roosevelt Hotel in New York as part of Digital Signage Week.

Image placeholder title

Barry Frey Named President and CEO of DPAA

Barry Frey has been hired as the Digital Place-based Advertising Association’s (DPAA) new president and chief executive officer. Frey is a long-time media and marketing professional with leadership credibility in building interactive, television and other cross-platform media businesses for marketers.