STRATACACHE CEO Chris Riegel led a session on March 19 during GlobalShop 2008’s Digital Signage Day. During the session, titled “Successfully Deploying a Large-Scale Retail Digital Media Network,” Riegel discussed the technical challenges associated with large-scale digital media deployments and what it takes for retailers to be successful in their digital signage initiatives.
An increasing number of major retailers are leveraging digital signage to communicate with their customers at the point of sale, but often experience serious constraints when delivering rich media to highly distributed edge locations. Installing 10 to 20 in-store displays compared to thousands of displays will dramatically change network and software requirements. Riegel addressed these issues, covering the planning and conception, approaches, expenses, and the major technical challenges and requirements of a large-scale digital media network implementation. Riegel specifically examined digital signage deployment for AT&T Experience Stores/iPhone launch, which just won STRATACACHE a DIGI Award for Best Retail Campaign/National Roll-out. The deployment for AT&T Experience Stores/iPhone launch not just a spectacular launch surrounding the iPhone, but also a rebranding–with digital signage playing a key role– of AT&T (from Cingular tp ATT). The deployment included 2,120 digital signs as part of iPhone kiosk product launch, in 1,840 stores.
GlobalShop 2008 took place March 18-20 at McCormick Place West in Chicago. At the STRATACACHE booth at GlobalShop, ActiVia for Media digital signage software was showcased. With new multi-layering features, ActiVia 3.2 manages the digital signage lifecycle for multi-layered playlist creation, distribution, and monitoring of digital signage networks containing up to 100,000 concurrent devices. ActiVia can be purchased as a customer-deployed solution, through a software as a service (SAAS) arrangement, or as a managed service via STRATACACHE or STRATACACHE partners worldwide. STRATACACHE is based in Dayton, Ohio, USA and is privately held. For more information visit www.stratacache.com