Texas Digital Installs Signage Software at Marcus Midtown Cinema - AvNetwork.com

Texas Digital Installs Signage Software at Marcus Midtown Cinema

Publish date:

Texas Digital has completed its VitalCAST Digital Signage software installation at Marcus Theatres new Midtown Cinema in Omaha, Nebraska. Marcus Midtown Cinema, which opened in November, is a one-of-a-kind, four-level, five-screen entertainment destination located in Midtown Crossing at Turner Park. Texas Digital is a worldwide leader in digital signage technology, and is Marcus Midtown Cinema’s digital signage provider.

For the Marcus Midtown Cinema installation, Texas Digital’s software is installed on 26 LCD screens in a variety of sizes as digital menu boards, box office signage, promotional boards and wayfinding signs near the theatre’s escalators. Six of the displays are LG’s new 38-inch stretch displays, which are located at each auditorium entrance. The concessions and box office displays will all be updated automatically via an interface between VitalCAST and Marcus Theatres’ Radiant Systems point-of-sale (POS) system. VitalCAST will give the theatre more signage options than static signage allows, such as dayparting and announcing specials, and the ability to adjust pricing and other features on multiple screens simultaneously from Milwaukee. Previously, Texas Digital worked with Marcus Theatres on a VitalCAST installation in their Majestic Theatre just outside Milwaukee.

“The dynamic changes we can make because of Texas Digital’s innovative digital software are very exciting,” said Bob Menefee, vice president of advertising, marketing and food & beverage. “Not only can we quickly adjust menu prices, we can also create and market dining specials quickly and efficiently. Utilizing the other LCD screens located at strategic positions throughout Midtown Cinema, we can easily communicate to customers the amenities we feature on each floor and highlight the unique services our in-theatre dining concept, Cinedine, offers our guests, which is available in all five auditoriums.”

“We are pleased to have completed another successful digital signage installation for Marcus Theatres,” said Dennis Davidson, president and COO of Texas Digital. “We look forward to continuing our relationship with Marcus at their other theatre locations and further expanding their migration to digital signage.”


Bow Tie Cinemas Wrap Up Digital Signage Installations

Bow Tie Cinemas recently completed digital signage installations at three of its theatre locations.  Bow Tie chose Texas Digital’s signage solution and content management software, VitalCAST, for its theatres at Annapolis Mall 11 in Annapolis, Md.; Movieland 6 in Schenectady, N.Y.; and Movieland at Boulevard Square in

Texas Digital and Odysii for QSRs

Texas Digital Systems Inc., a leading provider of visual communication solutions, and Odysii, the world leader in software solutions for targeted suggestive selling, have announced a partnership to enhance Texas Digital’s AccuVIEW order confirmation solution with Odysii's suggestive selling solution. This combined dri

World’s Best FEC Teams Up With Texas Digital for Signage Solution

Boondocks Fun Center recently expanded its use of VitalCAST digital signage to its newest facility in Kaysville, Utah. Texas Digital was once again chosen as the provider to deliver state-of-the-art information and entertainment to the facility, which offers miniature golf, bumper boats, two go-cart tracks, laser tag,

NEC and Cinedigm Partner for Digital Cinema

NEC Display Solutions of America has announced that its partnership with Cinedigm has yielded the digital cinema conversion of more than 2,000 exhibitor screens using NEC digital cinema projectors. NEC offers a complete line of digital cinema projectors, including the NC1200C, NC2000C, NC3200S and NC3240S models.  NE

P&O Cruises Installs Digital Signage Network

SOUTHAMPTON, U.K. – P&O Cruises is sailing the seven seas in high technology with a new integrated digital signage network on board. The state-of-the-art digital network from Beaver Solutions and Scala has significantly elevated the passenger experience aboard Azura, the latest ship in the company’s luxury fleet.