Real Digital Media (RDM) was selected by the National Retail Federation as a sponsor and the sole provider of networked digital signage to the X07 Store of the Future Ultimate Pop-Up Boutique at the NRF Annual Conference and Expo. The National Retail Federation is the world's largest retail trade association, and their Retail Big Show is the largest annual showcase of the newest and most effective products and technologies to improve retail businesses. The show was hosted at the Jacob Javits Center in New York, January 15 - 17.
"The X07 Store of the Future is an exciting and interactive venue for retailers to increase their awareness and understanding of digital signage technology and its potential within a store environment," said Jason Broom, VP of Marketing for Real Digital Media. "We were proud to be the exclusive digital signage sponsor for the third year in a row, especially since Real Digital Media has exciting product and corporate news scheduled for release during the show dates."
The X07 exhibit was designed and produced in partnership with Hybridia Design. Other sponsoring companies include Cisco Systems, IBM, IconNicholson, Mastercard, Shoppertrak, and LG. Content services are provided by sponsor Digicraft Productions.
"The NRF was proud to showcase a host of emerging technologies in its X07 Store of the Future," said Tracy Mullin, NRF president and CEO. "Our future store concept is one of a kind, and serves as an exploration as to what's possible in retail. Sponsors like Real Digital Media help make the future a reality for X07, and we're excited to have them on board."
Real Digital Media's NEOCAST solution powered digital signage throughout X07. The media players communicated with the centrally managed NEOCAST(r) Media Server to enable the efficient distribution of tailored content and messaging that reached X07 Store of the Future visitors where it counts, at the point-of-purchase.
Real Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks. For information: www.realdigitalmedia.com.