Scala, a provider of end-to-end connected signage software, has announced that the company's media management solution, Charting Pro, has been renamed Ad Manager.
The decision to change the name to Ad Manager comes after the acquisition of MISA and Charting Pro to reflect Scala's leading position in the outdoor advertising industry. The new name leverages on Scala's objective and commitment to deliver the most advanced media management solution for all out-of-home media advertising, not just digital.
"Ad Manager has a nice ring to it," explains Robert Koolen, president of Scala. "Charting Pro was a great name, but it was geared more towards traditional signage only. As the traditional outdoor advertising world adds digital signage to their inventory, we chose a name to better reflect the scope of the product, and to appeal to a broader audience."
The name Ad Manager not only presents a more descriptive, positive image but it also describes the major benefits of a complete advertising management solution for the out-of-home industry. Ad Manager has been designed to simplify your out-of-home advertising campaigns. In a nut shell, you can place your contracts, leases, invoicing, proof of performance, maintenance etc. in one system using one contract. Scala customers around the world will be able to integrate their digital and traditional signage ad campaigns and manage them from one central application.
"It was the right time to change the name," says Andrea Waldin, director of marketing, Scala. "Ad Manager has six separate modules today: Inventory Management which is the core component of Ad Manager, Financial, Maintenance, Multimedia, Advance Mapping and Digital Media. We needed a product name that reflected what we have to offer. We're already in the process of making major enhancements to our product line and reworking our corporate look to reflect both the digital and traditional signage networks."
For more information on Scala products/services, visit www.scala.com.