- NEW YORK, NY--Show+Tell (S+T) announced the rebranding of its digital out-of-home media services, including its new website – www.showandtell.com/dooh. The new site is focused on the company’s digital out-of-home (DOOH) media offering for brands, agencies, networks and technology providers.
- With deep roots in the digital signage industry, S+T has been offering a variety of creative services exclusively for this space for more than 10 years. Its creative studio designs, directs, produces, and optimizes DOOH content for a variety of venues and brands.
- “Many marketers increasingly realize the value of the digital out-of-home space, but at the same time are hesitant to navigate the medium’s complexities,” said Philip Lenger, president and founder of Show+Tell. “We can simplify DOOH media production for agencies and brands, thanks to our unique insight and history with digital signage. We understand it’s unlike other media and we know how to navigate DOOH’s technical and production nuances, while helping creatives exploit the customized opportunities inherent in the medium.”
- Show+Tell will serve as a production resource for agencies and brands. The S+T team will take direction from the creative lead and then adapt the campaign to the DOOH network(s). S+T can also serve as a content partner for the DOOH networks and technology providers. S+T’s specific expertise lies in its keen ability to address the various production considerations for DOOH, retail and place-based networks.
Show+Tell frequently counsels clients on the digital out-of-home media space. The agency has partnered with many leading agencies to adapt traditional print, broadcast and web campaigns into dynamic spots for various venues and environments.
This week Show+Tell will be attending Digital Signage Expo 2009 in Las Vegas. Phil Lenger will share his unique insight on digital signage content during his presentation - “How to Develop a Great Creative Strategy.” His session will take place during Content Day on Tuesday, February 24th at 2:30pm. In addition, S+T content will be on display in Dynamax’s newly-designed booth (#1217).