Magic Media Chooses Watchfire Digital Outdoor for Tifton, Georgia’s First Digital Billboard -

Magic Media Chooses Watchfire Digital Outdoor for Tifton, Georgia’s First Digital Billboard

Publish date:

TIFTON, GA--Advertising has sold out on the first digital billboard in Tifton, Ga., just months after it was installed by Magic Media of Valdosta, Ga. Magic Media installed a 19mm poster-size billboard manufactured by Watchfire Digital Outdoor in the commercial corridor in Tifton, off Interstate 75 along Highway 84. Nearly 25,000 vehicles pass this location each day.

This is Magic Media’s fifth digital billboard in the Southeast Region and the first digital billboard manufactured by Watchfire. Magic Media had an aggressive installation schedule to meet, since the board was scheduled for installation just before the important Thanksgiving shopping season.

“We were impressed with how smoothly the entire sales to installation process was with Watchfire,” said Magic Media’s division vice president David Hornkohl. “Once installation day arrived, our board was installed and we began displaying our customers’ messages immediately. That was important because it meant we were able to keep our promise to our clients and have their ads running on the busiest shopping day of the year – the day after Thanksgiving.”

Hornkohl notes that Watchfire’s use of high-speed wireless communications to transmit advertisements to the board was an important consideration because it allowed for faster installation of the digital billboard. “We’ve run into delays with the landline connection on competing digital billboards,” he said. In addition, Watchfire’s high-speed wireless communications improves reliability, which is especially important when demonstrating the digital billboard to prospective advertisers.

Since he’s based in Georgia, Hornkohl is impressed that his operating costs are lower than with competitive boards because his Watchfire digital billboard does not require air-conditioning. Eliminating the need for air conditioning improves overall energy efficiency, lowers the weight of the unit, and drives down the likelihood of service issues.

Magic Media’s advertisers include local banks, jewelers, investment companies, clothing retailers and restaurants. Digital billboards are appealing to outdoor advertisers because they can be updated simply and remotely in minutes, using software and a high-speed Internet connection. Digital billboards also allow multiple advertisements on the same board, and because the messages can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.

Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard—which packs 768 LEDs into every sq. ft.—and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry that comply with 2006 IBC codes and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.


Digital Billboards are Safe, Study Finds

More than seven years of auto crash data show that digital billboards are not related to traffic accidents, according to a new traffic safety analysis. The analysis was conducted by Tantala Associates, LLC, consulting engineers based in Philadelphia, on behalf of the Foundation for Outdoor Advertising Research & E

Harris Corporation and Orlando Magic

Harris Corporation is joining the Orlando Magic and City of Orlando to celebrate the culmination of a year-long, multi-million dollar project.  At precisely 10:01 a.m. on October 1, the new Amway Center will open its doors for the first time — unveiling the most technologically advanced arena facility in North America

WHEN Digital-Media Network

Fitness facilities are customizing communications with their members via a new state-of-the-art digital-media network now rolling out nationwide. The Wellness Health Education Network -- or WHEN -- is an exclusive network designed to be installed in more than 5,000 fitness facilities focused on health and wellness, reaching more than 12 million health-conscious adults with highly relevant information when and where they want it. "WHEN informs and persuades people to live healthier lives," says Rick Adler, chief executive officer of TSN Group, the network's owner and operator.  "Just as important, WHEN allows each facility to communicate its own, local message right alongside the system's network videos, advertising, news feeds and other messages."...

Pattison Outdoor Acquires Onestop Media Group

Pattison Outdoor Advertising Inc., a division of the Jim Pattison Group and Canada’s largest out-of-home media company, has announced it has acquired Onestop Media Group Inc., a privately-held digital-out-of-home media company. Founded in 2005, Onestop Media Group (Onestop) owns and operates Canada’s largest portfolio