LG&P In-store Agency has announced the addition of Lily Lev-Glick as vice president of research services. Lily joins LG&P after seven years heading up the shopper insights division at Perception Research Services (PRS). Prior to PRS, Lily held senior research positions at MeyersResearchCenter and POPAI, the Global Association for Marketing at Retail.
- The addition of Lily to LG&P reflects changes in the marketplace as both retailers and brand marketers demand actionable in-store solutions rooted in shopper marketing research. LG&P has provided qualitative research services since the company was established in 2001, and the addition of Lily to the staff adds a new level of analytic, quantitative research capabilities.
"I have built my career around the design and execution of in-store research programs that reveal how shoppers make purchase decisions, react to retail environments and are impacted by marketing and merchandising strategies," says Lily. "Working with LG&P, a company that designs and executes in-store marketing programs adds an exciting new dimension to my work by giving me the opportunity to guide the application of research implications into actionable merchandising solutions. I will collaborate with the account management, design, engineering and project management teams to assure that key research findings are incorporated into – and maintained throughout – the development process."
The build-up of LG&P's shopper insights and retail research capabilities is in direct response to clients' growing emphasis on developing effective in-store initiatives that are born out of strategic research insights. "Some of the strongest consumer research companies in the United States are simply not able to provide solutions beyond the presentation of the research findings," says Eileen Ford Senior Vice President of Marketing at LG&P. "The addition of a recognized industry leader such as Lily, combined with LG&P's core design and execution capabilities, allows the agency to provide clients with a process to take action on the identified insights."
LG&P is a brand and retail marketing agency that works with major retailers and brand manufacturers. The agency's services range from shopper research to design and manufacturing execution.
For more information: 201-634-9099, lginstore.com.