Knowledge is power -- and through Dec. 31, it's deeply discounted. The Power of Marketing at-Retail, Revised Third Edition is a crash course in creating, planning, manufacturing and executing marketing at-retail displays. The 272-page book also includes new chapters on retail digital signage, the store of the future, a showcase of the best marketing at-retail displays of 2007 and "The POPAI Desktop Reference Guide," a CD-ROM featuring an updated glossary of 4000 marketing at-retail terms.
The handbook is specially priced at $40 for a limited time only. To learn more visit www.POPAI.com. Special offer applies to books purchased through Dec. 31, 2008.
To order, click here.