POPAI Offers Deep Reference Deeply Discounted

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Knowledge is power -- and through Dec. 31, it's deeply discounted. The Power of Marketing at-Retail, Revised Third Edition is a crash course in creating, planning, manufacturing and executing marketing at-retail displays. The 272-page book also includes new chapters on retail digital signage, the store of the future, a showcase of the best marketing at-retail displays of 2007 and "The POPAI Desktop Reference Guide," a CD-ROM featuring an updated glossary of 4000 marketing at-retail terms.

The handbook is specially priced at $40 for a limited time only. To learn more visit www.POPAI.com. Special offer applies to books purchased through Dec. 31, 2008.

To order, click here.


POPAI University on the Road

POPAI University is hosting a one-day workshop designed to help with capturing the consumer's attention and influence purchasing decisions. This program will help advance education and build a network of colleagues to call upon as a resource. The event will be held at the Hotel Orrington in Evanston, IL on Thursday, May 1, 2008 from 8:30 a.m. - 3:00 p.m. CST as Joseph King, Ph.D. leads out this interactive workshop.

POPAI to Offer Digital Signage Education at InfoComm '06

InfoComm International has announced that it is partnering with POPAI, The Global Association for Marketing at-Retail to provide a track of sessions at InfoComm 06, to be held June 3-9 in Orlando, Florida. POPAI is an international trade association for the marketing at-retail industry. With over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as marketing at- retail producer companies and advertising agencies, POPAI covers the globe with members in over 45 countries.

POPAI University: Shopper Marketing

POPAI University On The Road, presents “Shopper Marketing: When consumers become shoppers” Thursday, February 7, 2008, Toronto, Ontario 8:30 am - 11:00 am Have you ever thought that consumer and buyers are two completely different people, even when it's the same person? With the numerous lapses of the commercial offer and the increasing trend of channel-blurring, this affects all sectors of the retail business and can have a tremendous impact on marketing strategies. Stephane Drouin, SVM partner, will expose attendees to the principles of Shopper Marketing and present key learnings to help score wins in the retail business. Here are a few of the learnings that he be covered throughout the session...