Bretford Revamps Technology Furniture Catalog

  • CHICAGO, IL--Bretford Manufacturing has revamped its largest product series catalog to make selecting the right technology furniture simple and straightforward. The new Bretford Basics brand catalog includes environment photos, a visual table of contents and analysis charts, all arranged in an easy-to-read format based on how customers search for and ultimately choose their technology furniture. The new catalog is available for order starting February 16.
  • “The Basics brand is one of our most popular product lines because it covers the technology furniture essentials for any working, learning or meeting environment. Since there are about 1,500 products in the series, we had to make it easier for our customers to find what they need,” explained Cindy Weinschreider, senior marketing manager for Bretford Manufacturing, Inc. “The products are categorized based on how a customer selects products rather than just by model name and number. At the same time, the catalog illustrates how complementary products, like carts, mounts and workstations, can be used together in the same space.”
  • The vibrant 208-page catalog uses fewer words and more photos and charts to describe each product. With catchy titles like “Teacher’s Pet” for mobile teachers’ desks, “Jack-of-All-Trades” for mobile workstations and “Choose Your View” for flat panel mounts, the product benefits are easily digestible and include supporting application examples.
  • The Basics line breaks out into seven different product types: carts, stands and trucks; workstations; mounts; projection screens; tables; desks; and lecterns and easels.
  • To order the new Bretford Basics catalog, click here or call Bretford’s customer service team at 800-521-9614.

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.