3D Is Back at NAB

by David Keene

The last really big trade show I reported on this year was the ISE show in Amsterdam (Feb. 2-4), and from that floor I reported that there was a singular “the lack of buzz about 3D” (after all the buzz surrounding 3D at InfoComm last summer, CEDIA last September, and at CES in January). I wrote back in February, that “it was kind of refreshing to not hear yet again how we’d all soon be watching 60 Minutes, golf, Sitcoms, every feature film released, and Excel spreadsheets in all the 3D splendor nature intended…” Well, we just heard that golf, is in fact, the sport that the networks are going to try to roll out in 3D– it’s the perfect sport for it, they say.

  • First on my list– because it combines my favorite digital signage display technology (projection, not flat panels) with 3D from one of the hottest image-capture technology companies: RED (they made a huge splash a couple of years ago at NAB when they introduced a pretty reasonably priced 4K video camera package). The event is:

Norway's projectiondesign will provide their flagship cineo82 DLP projectors in 3D stereoscopic configuration to a very talked-about events at NAB. The event is the 12-hour long REDUSER 2010 NAB Party taking place at the Tropicana Hotel. The cineo82 projectors will be used to showcase some of the most interesting 2D and 3D content from productions in film making from the past twelve months. Content for the showcase will be produced from the real-time 4K 3D stereo RED Digital Camera system and the projectiondesign cineo82 stereo 3D projectors will be integrated with the ASSIMILATE's SCRATCH Digital Finishing Solution on a dual RED ROCKET 4K decoding card in a DI workstation provided from JMR. The audience will see images using standard polarized 3D glasses.

The organization of the event is by Steve Sherrick, Chief Collaborator at Obscure Knowledge Productions and 3D equipment and experience has been orchestrated in conjunction with Mark L. Pedersen, CTO / Co Founder from OFFHOLLYWOOD in New York.