Helius Inc., provider of IPTV solutions for business, announced August 7 a joint marketing agreement with AccuWeather.com. This partnership provides access to AccuWeather.com real-time weather and headline news content for Helius end-users and value-added resellers.
As businesses increasingly adopt technologies like digital signage to better communicate with customers and employees, the requirement for real-time information has escalated.
AccuWeather and Helius are teaming up to provide a complete solution for delivering weather, news, sports and entertainment information to consumers worldwide. Value-added resellers who add the AccuWeather.com content to their portfolio can then make this content available to end-users of the Helius digital signage system.
Digital signage has become an essential element for advertising to captive audiences, but displaying only advertisements can cause viewers’ attention to wane. AccuWeather.com content integrates timely, relevant weather, news, sports and entertainment information into digital signage playlists to grab and hold viewer interest.
“Content is extremely important in the success of any digital signage system. We look to work with key partners that can reliably provide this type of content,” said Jeffrey Curtis, Senior Vice President of Sales and Marketing at Helius. “Combined with the Helius platform, this makes a great choice for creating relevant messaging designed to attract and retain customer’s attention.”
“Weather is, by its very nature, relevant and dynamic information that draws eyes to the screens again and again. That is why weather consistently gains top audience ratings in all existing media,” said Scott Homan, AccuWeather.com Meteorologist and Director of Out-of-Home Digital Media. “Now the content that AccuWeather has developed will offer to digital signage systems the same attractive power of AccuWeather.”
For more information, visit www.helius.com or call Jeffrey Curtis at 801-764-9020.