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POPAI Industry Leadership Conference

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The POPAI Industry Leadership Conference 2007 will be held at the Sheraton St. Louis City Center Hotel, June 7-8, focusing on the theme "Engaging the Shopper". POPAI Industry Leadership Conference 2007 sponsors are Frito Lay, Taurus Display, and Rand Display.

Engaging the shopper at-retail is one of the hottest topics in marketing, with the opportunity to reach and engage the consumer in an unfiltered environment. Retail is a medium where shoppers are actively seeking information and a place where you can get cost effective frequency and reach. And with syndicated research on the horizon, measuring results are bringing this effective medium into many companies' media mix.

The POPAI Industry Leadership Conference will address these pressing issues, and it is where the marketing at-retail industry comes together annually to learn, network and honor industry achievements. The program is comprised of educational sessions and group activities and culminates with POPAI's Night of Honors, followed by a celebratory and networking reception on the rooftop terrace of the Sheraton.

Featured speakers at this year’s conference include:

- Douglas K. Foster, Vice President, Marketing, 7-Eleven, Inc.
Douglas K. Foster is Vice President Marketing for 7-Eleven, Inc. Doug has been instrumental in launching new marketing plans that have resulted in record sales.

- Martin Kingdon, Partner, Sheridan Consulting
Martin is responsible for the management and development of POPAI and the at-marketing retail industry in the UK and Ireland. He has overseen the development of the UK and Ireland office from 70 members to more than 200 and extended membership into new sectors such as Digital Signage networks.

- Dr. Hugh Phillips, Professor, McGill University
Professor Hugh Phillips of McGill University is an internationally recognized expert on the cognitive psychology of shopping. He has developed radically new and highly actionable theories of in store communications that have been recognized as industry standard in Europe.

- Ira Blumenthal, Founder and President, Co-Opportunities, Inc.
Ira Blumenthal is founder and president of Co-Opportunities, Inc., a dynamic business development and consulting firm that counsels world-class companies from industries across the board.

- Jim Leonard, Director, Consulting Engagements Management Ventures Inc.
Jim Leonard leads custom research programs and facilitated training for MVI’s key clients around the globe. He works with MVI’s retail and market analysts as well as thought leaders from WPP sister companies to create and apply market assessment and growth strategies for CPG/FMCG clients and select retailers.
- Dr. Sandra Marshall, CEO, EyeTracking, Inc.

Dr. Marshall is CEO and Chief Scientist of EyeTracking, Inc. and Professor of Psychology at San Diego State University. She has been the recipient of more than 20 federal contracts and grants, and is a leading researcher in cognition and assessment. Recently her research has focused on how to interpret and apply complex eye-tracking data to cognitive models of how people make decisions.

- Dan Hoffmann, Vice President, Brand Creative Services Anheuser-Busch, Inc.
Dan began his 22-year career at Anheuser-Busch in the Beverage Group marketing the company's non-beer new products including wine and waters.

Dan currently leads the Brand Creative Services Group responsible for all A-B brands' package design, retail promotions, point-of-sale and communications.

Early Bird Registration Deadline for the POPAI Industry Leadership Conference 2007 is April 13, 2007. Regular Registration Deadline is June 8, 2007. Contact Lynn Goldberg, 703-373-8804, lgoldberg@popai.com

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