PHOENIX, AZ--OmniMount, has launched new product lines and hired a well-connected rep firm, World Marketing Associates to grow their professional products division across Europe, the Middle-East and Africa.
- OmniMount’s professional products division has been growing consistently over the past several years. The company has recently launched several new product lines targeted specifically to the professional markets, including hospitality, medical, education and large venue. Comprehensive marketing support for the focused product lines include a completely redesigned and newly launched commercial website, along with a slew of other sales tools, all available on OmniMount’s Dealer Resource Center. With all those pieces in place, the logical progression was to hire a rep force dedicated to increasing distribution of the brand in the EMEA.
Led by Francis Williams and Julian Young, World Marketing Associates is responsible for setting up a distributor network across Europe, the Middle-East and Africa. “Francis and Julian have a stellar reputation within the professional industry and relationships throughout the EMEA,” stated Alex Robertson, OmniMount’s senior vice president of sales and marketing. “We’re confident that this partnership will contribute significantly to our commercial business in the EMEA market.”
This international expansion is just one of the many things OmniMount has done to show its continued commitment to the professional products market. Last month at InfoComm International in Las Vegas, NV, the company announced the launch of several new professional product categories, including enclosed AV racking and digital signage floor carts, in addition to new projector mounts and surface mounts. The vast array of new products are all designed specifically for the needs of the professional markets.
“OmniMount is a strong brand in our market, known for high quality products that offer innovative features,” said Francis Williams, principal of World Marketing Associates. “The opportunity to introduce this brand to the professional market is a win-win for all of us because there’s a need for those inventive commercial-grade products like the new offerings in their portfolio.”