SeeSaw, Moms and Families Network - AvNetwork.com

SeeSaw, Moms and Families Network

Author:
Publish date:

SeeSaw Networks, the digital place-based media company, has introduced an innovative end-to-end solution that provides marketers the most effective way to reach and activate moms and families. This new offering includes exclusive ad inventory at venues frequented by moms and families; new creative vehicles that deliver contextually relevant messages to engage this audience; and a packaged end-to-end solution to optimally plan, execute and measure the efficacy of digital place-based advertising to this sought after demographic.

“SeeSaw is widely known as the Life Pattern company” said Monte Zweben, Founder and Chairman of the Board, SeeSaw Networks. “But now, in addition to intercepting audiences with ads as they work, play and socialize, SeeSaw is delivering exclusive new creative vehicles that engage and activate Moms and Families”.

SeeSaw’s Moms and Families Life Pattern Network offers over 18,000 digital place-based media venues with aggregate weekly traffic of more than 116 million moms. Boosted by recent strategic relationships with PlayNetwork, opening access to venues such as Steve Madden, Ashley Furniture, Journeys Kidz, ecko TV, MyGym, The Little Gym, JW Tumbles and Kidville; and with Cabco TV Kart TM Network to resell its premium grocery-store venues and carts in top national grocery chains, the SeeSaw Mom and Family Network combines over 40 individual networks, delivering over 50 million impressions per week.

“We have already seen the value of partnering with SeeSaw,” said Lon Troxel, Chairman and CEO of PlayNetwork. “Our retailers are excited to participate in new innovative advertising campaigns that engage their customers when they are out and about -shopping, eating or socializing.”
“By identifying Moms’ and families’ regular routines and behaviors, or Life Patterns, we are able to reach and engage prospects where and when they are likely to be receptive to branded messaging. By ensuring the content is contextually relevant through our new creative vehicles, we have the opportunity to add value to a Mom’s day, and positively influence her brand behavior. In effect, our goal is to become an important part of the fabric of Moms’ lives”, said Zweben.

SeeSaw Networks’ new creative vehicles include:
Messages synchronized with venue to maximize contextual relevance.
Bluetooth triggered ads in grocery stores, synchronizing promotional messages with in-store location.
Branded content and programming on select networks.
Social media extension enabling customers to fan, follow or respond to brand promotions on popular social media platforms via mobile devices.
Full ‘venue integration’ at certain locations with experiential media including sampling and activity integration.
The SeeSaw solution also utilizes SeeSawAds.com, SeeSaw Network’s demand side platform for optimizing campaigns with precision targeting. SeeSawAds.com allows SeeSaw media specialists to precisely target geographies, networks, and demographics. SeeSawAds.com is unique in that it selects which locations should optimally be in a plan. Traditional planning methods select or reject entire categories of venues resulting inefficient plans. For example, in planning a highly targeted campaign for moms, SeeSawAds.com will select individual locations that index over a specified level (e.g.150) for moms while meeting the budget criteria and omit locations below the index threshold.
Finally, the solution integrates research from Edison Research, a leading provider of consumer research with over 10,000 experienced interviewers, to assess overall campaign effectiveness, including brand / ad awareness, attitude shifts, and changes in purchase intent. SeeSaw has partnered with Edison Research to evaluate the effectiveness of several campaigns, across 6 different industry vertical markets, at more than 20 different types of venues. An example of the integrated offering can be seen in SeeSaw’s previous announcement of campaign effectiveness research conducted by Edison Research following a place-based advertising campaign by SeeSaw with Delta Airlines.

For more information on SeeSaw Networks:

www.seesawnetworks.com

Related

Ripple and SeeSaw Networks

Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks, a media company offering the most extensive digital out-of-home media network advertising portfolio, today jointly announced a broad-reaching advertising sales partnership.  The agreement adds more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out of home advertising inventory, totaling millions of weekly impressions. Through this partnership, SeeSaw’s portfolio of top-tier brand advertisers will now be able to feature their messages alongside Ripple’s fast growing network of geographically-targeted lifestyle content delivered by partners including CBS, E! Entertainment, Reuters, The New York Times and Yahoo!.  The addition of Ripple to SeeSaw’s advertising inventory brings its total offering to more than 20,000 venues nationwide, reaching more Americans tha

SeeSaw for Major Market Zoos and Aquariums

SeeSaw Networks, the digital place-based media company, and Animals Inc., a subsidiary of The Association of Zoos and Aquariums (AZA), has announced SeeSaw as the exclusive advertising sales partner for the place-based video network that Animals Inc. is currently deploying in major market zoo and aquarium destinations

Bob Martin Joins SeeSaw

SeeSaw Networks has announced that Bob Martin is joining SeeSaw Networks to “cultivate SeeSaw's 80+ partnerships with place-based media networks and to guide SeeSaw's strategic expansion into branded video content development and experiential marketing offerings.” Currently, SeeSaw offers marketers over 55,000 venu

Harrah's, EnQii for Casino Channel Network

Harrah's Entertainment, a provider of branded casino entertainment, has signed on with Casino Channel Network (CCN), creating an opportunity for brands to reach consumers through an on-premise digital signage network. With 37 screens already deployed at MGM MIRAGE's Luxor and Excalibur hotel-casinos, CCN increases its footprint by 50 percent at Harrah's Casino, a centrally-located property. Harrah's is right on the Strip, with the second-most frequently used tram stop in Las Vegas, delivering a steady stream of visitors.

WHEN Digital-Media Network

Fitness facilities are customizing communications with their members via a new state-of-the-art digital-media network now rolling out nationwide. The Wellness Health Education Network -- or WHEN -- is an exclusive network designed to be installed in more than 5,000 fitness facilities focused on health and wellness, reaching more than 12 million health-conscious adults with highly relevant information when and where they want it. "WHEN informs and persuades people to live healthier lives," says Rick Adler, chief executive officer of TSN Group, the network's owner and operator.  "Just as important, WHEN allows each facility to communicate its own, local message right alongside the system's network videos, advertising, news feeds and other messages."...

Panasonic for Branded Cities Network

Panasonic Enterprise Solutions Company and Branded Cities Network(BCN), a subsidiary of EL Media have announced an exclusive, long-term, strategic marketing alliance. Under the terms of the agreement, Panasonic will be the exclusive provider of all BCN digital signage, allowing BCN to rapidly expand its current portfo