From being a provider of traditional advertising solutions, Clear Channel Norway is now using Dynamax’s flagship POV, content scheduling software, to provide innovative digital signage that is reaching vast numbers of consumers, and bringing new, animated content to advertising screens across Norway. As a result of taking on the challenge of delivering interesting, advanced digital signage that was easy to deploy and maintain for Olav Thon Gruppen and Amfi Eiendom shopping malls, Clear Channel were contracted to create digital signage for 25 malls within the biggest shopping mall chains in Norway.
The requirement was to provide a configuration of digital media panels to capture shoppers’ attention. Multiple touch points were also required, in locations that would stand out among the hustle and bustle, providing consumers with both information and advertising messages. Key factors of the installation were cost, ease of installation and scalability, particularly as the project was the biggest mall digital signage installation Clear Channel Norway had ever undertaken.
Clear Channel implemented their Extreme Triple Screen set-up throughout the shopping centres, involving the placing of three columns of screens. Each column incorporated three LCD panels stacked in portrait configuration around support pillars in the corridors of the malls. The content is looped every two minutes, providing a floor to ceiling canvas which displays mall news, information, merchandise advertising and venue branding. To ensure a solid foundation for scheduling and monitoring content Clear Channel Norway needed a reliable, scalable, digital signage solution.