NEW YORK, NY The ESTA Foundation is pleased to announce that Rosco will donate the proceeds from the sales of Roscolux #359 Medium Violet to Behind the Scenes. While the color name remains the same, the Behind the Scenes logo will be added to the Roscolux swatch book slip sheet and marketing materials, making it easy to identify. Rosco will present a check to Behind the Scenes each year at the LDI Show.
Ame Strong is Rosco's color filter Product Manager. During a conversation with Behind the Scenes chair Rick Rudolph she remarked how pleased she is that Rosco would be contributing profits from sales of Roscolux 359 to the Behind the Scenes initiative. "I am impressed at how easy it is to apply for a grant by simply downloading an Application from the website and also how quickly the grant applications are reviewed. It is wonderful that our industry is helping colleagues with doctor bills, health insurance payments, saving homes, and putting food on the table, as well as helping widows when they are suddenly alone. And I'm proud that Rosco's commitment is a gift that will continue far into the future and hope it will inspire other companies and individuals to contribute to the program as well."
Behind the Scenes mission is to provide financial assistance to entertainment technology professionals who are seriously ill or injured. Funds may be used for a wide variety of items including medical expenses, funeral expenses or basic living expenses such as mortgage, rent, utilities, food, transportation, and childcare. These funds are available to anyone who has worked at least five years full time in the entertainment technology industry. No matter what the capacity: on the road or in a local crew, a TD or the head of R&D, in a theatre or on a cruise ship, Behind the Scenes is here to help.
For more information about Behind the Scenes, to donate, or to apply for a grant, visit www.estafoundation.org/bts.htm.