LINCOLNSHIRE, Il--Destination Media announced plans for a long-term strategic technology and marketing alliance with LG.
For advertisers, the collaboration will leverage LG's screen technology and Destination Media's proven non-traditional marketing strategies. Offering media networks one of the industry's most comprehensive selections of flat-panel displays and related distribution technology, LG Electronics will be the exclusive screen provider for a number of Destination Media's extensive out-of-home marketing networks. LG also plans to advertise on various Destination Media digital out-of-home TV Networks.
"With their strong industry position and outstanding results for advertisers, Destination Media is one of the premier drivers of digital out-of-home media," said Ron Snaidauf, vice president of Commercial Products, LG Electronics USA, Inc. "Unlike other digital out-of-home networks, Destination Media has proven the ability to scale quickly, efficiently and effectively, as demonstrated by their Gas Station TV network, the dominant leader in its space."
"LG's superior, consumer-tailored expertise in communications and screen technology, further enhances Destination Media's ability to provide advertisers with the quality, engaging medium they are seeking to reach their target audiences," said David Leider, CEO of Destination Media. "Digital out-of-home advertising is anticipated to grow to a multi-billion dollar industry by the end of the year. LG's decision to join forces with Destination Media both as a screen provider and as an advertiser on our networks recognizes the need to enhance the medium and to provide advertisers the ultimate channel to reach consumers at the many destinations in their lives."