Mirada Media, a provider of digital signage integration, has announced the recent installation of its ChannelView system at Boutique Finn, a retailer which sells its own line of clothing and accessories.
Boutique Finn was looking for a cutting-edge means through which to showcase its merchandise and clothing at its retail location. In addition, because of the regular changes in its clothing collections, Finn also needed a way to update its promotional material.
Mino Kelechian, Finn’s owner, noted that “Our constant replenishment of new merchandise at the retail level requires promotion. The digital signage system allows that and fits in with the overall store concept perfectly.”
Furthermore, Mr. Kelechian noted that the ability to customize and change content on a regular basis was a valuable feature which would be almost impossible to replicate via traditional printed media. He also highlighted that selecting the proper marketing channel is of the utmost importance, especially in the retail industry, and added that Finn “needed to reach out and grab our media-minded clientele’s attention and that traditional, static, one-dimensional printed signs wouldn’t cut it.”
Mirada Media helped Finn accomplish these objectives by creating a customized solution integrating Mirada’s ChannelView system with two 52-inch high-definition LCD screens placed in key locations at Boutique Finn. Once finalized, the content is posted to the ChannelView system and displayed on the in-store LCD monitors.
Thus far, Finn’s digital signage system has received considerable attention and praise, but Mr. Kelechian has ambitious plans to leverage the ChannelView platform even more: He plans to continue developing even more cutting-edge content through Mirvik Design, Finn’s sister company, which specializes in digital media production.
The use of digital signage by retailers is on the upswing, as it allows business owners to enhance customers’ shopping experience by offering memorable, captivating content. According to Eric Morello, Mirada Media’s director of marketing, “The benefits of digital signage for retailers to showcase their merchandise are definitely there, especially when merchants are catering to a younger, media-conscious audience. In a world where consumers have a plethora of choices for everything from clothes to electronics to food, digital signage offers merchants the opportunity to create a distinctive shopping experience and to get customers to come back.”
Finn has just released its Winter 2009 collection, which is available at www.boutiquefinn.ca.
For more information on Mirada Media products/services, visit www.miradamedia.com.