Rock & Republic is an American fashion brand featuring a couture line of clothing/accessories that includes high-end denim and handbags. The Spring 2008 collection was modeled in early February in New York City. Lighting designer for the fashion show was Scott Chmielewski of Digital Media Designs who worked closely to implement the designs and concepts of the show's producer and production designer Matt Stoelt of Stoelt Productions.
"Rock & Republic is one of the most progressive fashion labels out there," Scott states. "They are continually trying to push the technological envelope and aren't afraid to use the latest cutting edge equipment. Rock & Republic events are always rock n' roll and technology infused and for this show they asked me to make the 'eyes bleed' of the attendees. I proposed that we use the Martin Stagebar 54 and Martin LC Series LED panels along with HES Showguns and approximately 200 Lekos. It was a 22 minute visual assault to match a cutting edge line of clothing."
"We placed a column of Martin LC Series LED panels at both the entrance and exit points of the U shaped runway and lined the columns to a matching height with Stagebar 54s." Martin's compact yet high powered LED luminaire functions as either a pixel bar for displaying imagery or as a wash luminaire for floodlighting surfaces.
"I had used Stagebars in small numbers on a TV production and immediately fell in love with them for their brightness, saturated colors, rich color mixing and severe ease of use," Scott comments. "They stood out on camera, even over the moving light fixtures, and had a huge presence on camera and to the eye."
Scott says that another reason they chose the Stagebars was for their exceptional ease of use. "The Stagebars solved typical challenges you have with using this many LEDs," he says. "The auto-addressing feature was very useful and the ability to copy and paste DMX settings was especially helpful because once the fixtures were up 12-15 feet in the air they were generally inaccessible. The entire system was well thought out for ease of installation and programming. In my opinion, it is by far the most cutting edge LED fixture on the market."