Evangelizing AV technology within our industry is preaching to the choir. The real challenge is communicating the value of AV to those outside the halls of InfoComm. To help explain the industry and recruit the next generation of AV pros, InfoComm has created a new website: www.powerofav.com. InfoComm recommends that tech managers use this new tool whenever you want to explain what AV is, how to work with an AV professional, and how to begin a career in AV. Share your feedback on the new site by emailing firstname.lastname@example.org.