Digitally-Animated Christmas Tree in Times Square -

Digitally-Animated Christmas Tree in Times Square

Publish date:

Four signs high atop One Times Square joined together to create a digitally-animated, multi-colored Christmas Tree. Representatives from Toshiba Corporation and TDK U.S.A. Corporation joined in a special “5, 4, 3, 2, 1” countdown to light the digital tree which appeared on the Toshiba Vision, TDK, and for the first time, Dunkin’ Donuts screens underneath the world famous New Year’s Eve ball, on Thursday, December 18.

Image placeholder title

The digitally-animated Christmas tree, measuring 204-feet, was lit on the Toshiba, TDK and, for the first time, the Dunkin' Donuts screens on One Times Square.Encompassing four digital signs, and rising 400 feet above street level, the 204-foot digital tree utilizes state of the art graphic designs, designed for maximum visual exposure in Times Square. As it debuted, first seen in silhouette, a gradual pulsating glow behind the tree began, letting viewers know something special was in the offing. The tree began to sparkle, while another Times Square tradition, a special countdown, slowly appeared. As the countdown got to “1,” thousands of white lights shimmered, with the new rotating tree getting brighter and brighter in sparkling lights as a sash with “Season’s Greetings” enveloped it.

“There is no place like Times Square to kick-off the beloved holiday season,” says Eddie Temistokle, Sr. Manager Corp. Communication & CSR Toshiba America Inc. “We are excited to have the Dunkin’ Donuts’ screen join as part of this year’s display, creating the world’s tallest digital Christmas Tree!”

“We are delighted to be part of this holiday tradition, joining Toshiba and TDK to create the world’s tallest digital Christmas Tree,” said John Costello, President, Global Marketing and Innovation, Dunkin’ Brands. “Times Square is the perfect place to celebrate the holiday season in such a powerful and visual way.”

“TDK is always thrilled to be a part of this holiday tradition in Times Square, the magnificent digital Christmas Tree, which gives holiday cheer to all passing through the crossroads of the world,” says Frank Sweeney, President and CEO, TDK U.S.A. Corporation.

The tree will decorate the winter sky and set the mood for the holiday season in Times Square from December 18, 2014 to January 13, 2015, appearing on the screens every 5 minutes, 24 hours a day.


Image placeholder title

WorldStage Supports Nicki Minaj Times Square Event

Ten of thousands of fans turned out to watch singer-rapper Nicki Minaj perform live and celebrate the launch of the Windows-based Nokia Lumia 900 smartphone in North America at an event featuring audio and lighting support from WorldStage, the new brand for Scharff Weisberg and Video Applications Inc.

Image placeholder title

TDC Projects Across Australia for Christmas

The team at Technical Direction Company (TDC) delivered spectacular projections at multiple iconic locations during December 2013 including St Mary’s Cathedral, Sydney, Melbourne Town Hall and the Old Post Office, Newcastle.

Image placeholder title

HRS Raptor Debuts at Detroit's Tree Lighting Ceremony

Christmas was dazzling in Detroit's Campus Martius Park where High Resolution Systems' UDC Pro ECS-Raptor, a UDC Pro Embedded Control Server for permanent AV installs, played in a key role in the holiday festivities. Raptor was a new addition to a systems upgrade to the park performed by Advanced Lighting & Sound.

Cisco Digital Signage Powers New NASDAQ Marquee in Times Square

Cisco announced that its digital signage technology, part of the Cisco Digital Media Suite, is helping to power the new marquee at the NASDAQ MarketSite in the heart of New York's Times Square. Harnessing the network as a delivery platform, Nasdaq is using Cisco's Digital Media Players, the Cisco Digital Signs hardwar