Inaugural "Fourth Screen Award" Winners Announced

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Juries for the Inaugural "Fourth Screen Awards" announced Gold Winners in four categories as well as a total of 10 Sliver and Bronze winners at the Annual Fourth Screen Awards for Best Dynamic Content in Brand, Promotional, Interactive and Public Service Announcement Campaign Awards Showcase held Wednesday February 21st, 2007 at Caesars Palace, Las Vegas.
The name "Fourth Screen" was chosen for the award as it best represents the essence of this growing media and is the newly established moniker being used by the advertising industry (with TV being the first screen, computers/internet the second and mobile/cellphones the third screen).
The Fourth Screen Awards judging process makes it possible for there to be more than one Gold, Silver or Bronze winner - or in some cases, no Gold or Silver winners at all - within individual categories. Over 50
submissions were received from around the world. Professionals, networks, advertising agencies, specialty creative shops and production houses dedicated to content production in out-of-home digital media entered. If judges determined a Gold winner is representative of the highest standard in content design and effectiveness, they had the opportunity to bestow an even higher honor: "Best of the Best".

"Best of the Best"

GOLD WINNER
Awarded to: Alchemy International
Campaign Title: Smirnoff Vodka / Casino Royale
Client: Diageo / Diageo In-Store Screens

Promotional Advertising

GOLD WINNER
Awarded to: The Famous Group
Campaign Title: Toyota Yaris Mobisodes
Client: Saatchi & Saatchi Los Angeles

Silver Winner
Awarded to: Unolink
Campaign Title: Can You See This?
Client: Optica Caroni

Bronze Winner
Awarded to: DraftFCB
Campaign Title: Carphone Warehouse and O2 Stores
Client: Nokia In-Store

Bronze Winner
Awarded to: Met|Hodder
Campaign Title: Pillsbury / Hershey's
Client: Pillsbury / Kroger Network

Brand Advertising
GOLD WINNER
Awarded to: Nike
Campaign Title: Hawk
Client: Nike Retail Network

Silver Winner
Awarded to: Captivate Network
Campaign Title: FedEx Total Shipping Solutions Campaign
Client: FedEx and FedExKinkos

Silver Winner
Awarded to: MediaPlace
Campaign Title: Champs Sports - Behind The Scenes - Nike AirMax
Client: Champs Sports / Champs Sports TV

Bronze Winner
Awarded to: Met|Hodder
Campaign Title: ABC Grey's Anatomy "Seriously"
Client: ABC Entertainment / ABC In-Store Network at Meijer

Interactive Advertising

GOLD WINNER
Awarded to: Polo Ralph Lauren
Campaign Title: Interactive Shopping Experience
Client: Polo Ralph Lauren

Silver Winner
Awarded to: Ecast
Campaign Title: Jeep Compass
Client: Jeep/Ecast Network
Bronze Winner
Awarded to: Met|Hodder
Campaign Title: ABC Grey's Anatomy "Seriously"
Client: ABC Entertainment / ABC In-Store Network at Meijer

Interactive Advertising

GOLD WINNER
Awarded to: Polo Ralph Lauren
Campaign Title: Interactive Shopping Experience
Client: Polo Ralph Lauren

Silver Winner
Awarded to: Ecast
Campaign Title: Jeep Compass
Client: Jeep/Ecast Network

Bronze Winner
Awarded to: John Ryan Performance
Campaign Title: Health Savings Account
Client: US Bank

Public Service Announcement

Bronze Winner
Awarded to: DynaTek
Campaign Title: Get Converged!
Client: DynaTek Media Network

Bronze Winner
Awarded to: John Ryan Performance
Campaign Title: Citi Syndicates
Client: CitiBank

The Fourth Screen Award winners were decided by a panel of industry experts representing leading measurement, advertising and creative houses including: William Ratcliffe, Ph.D., Chair; Adam Remson, Publisher, Other Advertising Magazine; Spencer Knisely, Five Families Senior Director In-Store Communication, Best Buy EDG; June Peoples, VP Product Development, DS-IQ; Ryan Laul, Managing Director, PosterScope USA, Aaron Campus, VP Creative, EyeQ Digital, Inc.; and Kent Hodder, Creative Director, CEO, The Metropolitan Group, Met|Hodder.
The Inaugural Fourth Screen Awards (www.fourthscreenawards.com) were produced by Strategy Institute, in conjunction with Other Advertising (www.otheradvertising.com).
The second annual "Fourth Screen Awards" for best dynamic content in out-of-home digital media will be held in January 2008 in Las Vegas.
For more information: info@fourthscreenawards.com

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