UK--PLASA Events revealed the first details of the PLASA07 Show at Earls Court, including a spacious new layout that extends the show over one floor into both Earls Court 1 and Earls Court 2. A host of key innovations, many based on extensive exhibitor and visitor research, are designed to build on the show's reputation as the premier international new product showcase and PLASA Events anticipates a record number of new product launches this September. The most radical development is the new show floor layout, which sees PLASA07 transformed into a two-hall, single-level show by expanding into the adjacent Earls Court 2. Essentially, this exciting re-draw will secure premium exhibition space for the future growth and expansion of the show, whilst addressing industry and exhibitor demands.
The show design team is making full use of Earls Court 2 to invest in an array of new facilities for visitors and exhibitors, including business meeting, presentation and general seating areas, a wireless internet zone, VIP hospitality suite and a dedicated media centre with extensive facilities. Earls Court 2 will also give the show a fast-track entrance on Brompton Road, dedicated to pre-registered visitors, PLASA Platinum Club members, media and VIPs. On-the-day registration desks remain at the Earls Court 1 end, but accommodated in a more streamlined area inside the hall. With pre-registrations expected to be an all-time record, the fast-track entrance is set to prove highly popular. For more information visit www.plasashow.com.