LAS VEGAS, NV--The well-attended inaugural Audio Underground Roadshow (AUR), held at The Hangar Studio in Sacramento, CA on September 6, 2008 proved that given the right mix of audio inventors/manufacturers, top-name audio pros and showcasing quality gear, really does attract end-users. Attendance at the first show was well over one hundred qualified local audio professionals, which far exceeded expectations.
This new, traveling roadshow, organized and sponsored by TransAudio Group of Las Vegas, is the first of six annual shows to crisscross the US.
Noted Brad Lunde, president of TransAudio Group, "I've wanted to start the
Audio Underground Roadshow for years. After listening to questions from end-users, I knew there was an audience that would respond to a local show
where asking questions to some of the most innovative and successful people in pro audio, and picking up insider information, would be virtually irresistible. The response to out first event was overwhelming. To me, this is an indication of where the market is headed and how to effectively reach it. Due to the lack of local dealers, it's our job to take the gear to the market rather than let the market find us."