Techrep Florida Launches With QSC, UA

Techrep Florida Launches With QSC, UA

Techrep Marketing is launching a new business unit to cover the state of Florida. The expansion makes Techrep arguably the largest manufacturers’ rep firm in the country “geographically and in population coverage,” said Jeff Mac, president of Techrep, covering some 18 percent of the nation’s footprint, and almost a third of the nation’s population. “Launching a new company is never a small task,” Mac elaborated. “It takes a massive amount of planning and implementation, but is something that we have been working towards for years.”

Though Techrep’s line card (including Sennheiser, Genelec, and Switchcraft, among others) varies somewhat by region, and is deeper where they are already well established, the company will initially represent QSC and Universal Audio in Florida, along with products they distribute like the JoeCo BlackBox recorder.

Mac and partner/CEO Ted Bahas, both of whom are active in the field, founded Techrep in 2000 with a unique approach to marketing their clients’ products. “We run the rep firm like an event company,” Bahas said. Techrep typically arrives at a dealer for product demonstrations or product training with a self-contained, turnkey presentation system, incorporating elements from the various products in their lines.

Stiernberg Releases New White Paper

SHERMAN OAKS, CA—Stiernberg Consulting’s newest white paper, “The Tactics of Strategic Planning,” is available free of charge to industry colleagues and friends. This white paper examines the myths and current realities about strategic planning and includes five key applications for scenario planning.

CHESSINGTON, SURREY, U.K.—Launched at PLASA2009 and the winner drawn at PLASA2010, DiGiCo’s 500th SD8 console competition in aid of the families of John Roden and Jim Douglas, attracted entries from across the globe. The lucky winner is from DiGiCo’s home turf: Matthew Cotton (left) from Southampton, collected his oneof- a-kind SD8 from the DiGiCo offices in September with (l-r) James Gordon, John Stadius, Dave Bigg, and Dan Page looking on. The competition raised in excess of £30,000 in total, which will be divided equally between John and Jim’s families.

Frank Wells is a content creator and media consultant with various audio industry manufacturers and associations including PAMA. His background includes 17 years as an editor with several industry trade journals including Pro Sound News, a decade as a recording studio tech, and a half dozen years as a radio broadcast engineer.