Techrep Florida Launches With QSC, UA

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Techrep Marketing is launching a new business unit to cover the state of Florida. The expansion makes Techrep arguably the largest manufacturers’ rep firm in the country “geographically and in population coverage,” said Jeff Mac, president of Techrep, covering some 18 percent of the nation’s footprint, and almost a third of the nation’s population. “Launching a new company is never a small task,” Mac elaborated. “It takes a massive amount of planning and implementation, but is something that we have been working towards for years.”

Though Techrep’s line card (including Sennheiser, Genelec, and Switchcraft, among others) varies somewhat by region, and is deeper where they are already well established, the company will initially represent QSC and Universal Audio in Florida, along with products they distribute like the JoeCo BlackBox recorder.

Mac and partner/CEO Ted Bahas, both of whom are active in the field, founded Techrep in 2000 with a unique approach to marketing their clients’ products. “We run the rep firm like an event company,” Bahas said. Techrep typically arrives at a dealer for product demonstrations or product training with a self-contained, turnkey presentation system, incorporating elements from the various products in their lines.

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