Energy Use of Digital Signs Examined in Report

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As digital signage continues to proliferate around the country, a new report examines the technical, environmental, economic and regulatory issues surrounding this emerging technology.

Although much attention has been paid to the driver safety impacts of digital signage, until now there has been relatively little research regarding the environmental and energy-consumption issues raised by this new technology.

This paper, for the first time, provides citizens and regulators with a solid background of both the technical and practical issues surrounding digital signage. Written in a conversational style, it explains complicated technical issues involving such things as sign brightness and energy consumption in an easily digestible manner. The report will serve as a much-needed starting point for understanding and exploring these issues and sets the ground for further discussion.

The paper was authored by Gregory Young, LEED AP, an architectural designer and urban planner active in Philadelphia, Pennsylvania. A recent graduate of the University of Pennsylvania, Young’s research was supported by a generous grant from the Samuel F. Fels Fund, and performed in collaboration with the Philadelphia-based organization SCRUB: the Public Voice for Public Space.

The report and related materials can be found on Scenic America’s website at:

http://www.scenic.org/billboards/digital_signage_energy_report

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