Closing out on a year in which average selling prices for TVs are expected to fall for the first time since the flat panel TV transition began, TV manufacturers are building new combinations to re-value their products and retain consumer interest.
In the newly launched Quarterly TV Design and Features Report, DisplaySearch research indicates that LED backlighting and 240 Hz LCDs will serve as enabling technologies for new feature developments in TVs in 2010, specifically for 3D TVs, an area of intense interest to TV manufacturers. DisplaySearch forecasts 3D-ready TVs will grow from 0.2 million units in 2009 to 64 million units in 2018.
“We have passed the first hurdle,” says Paul Gray, DisplaySearch director of TV Electronics Research. “The critical Blu-ray 3D specification is written, but now comes the hard work of securing interoperability. Consumers will want reassurance that such things as 3D glasses will interoperate between brands. Retailers will also have the same demand to allow a thriving accessory market to develop. The next stage is less glamorous but vital to secure 3D’s long- term value. We have seen 3D crazes before, and sustained attention to detail is important to prevent disillusionment from starting.”
DisplaySearch forecasts that over 70 million connected TVs will be shipped in 2012 — up from around 15 million in 2009.
DisplaySearch has initiated a new research service, the Quarterly TV Design and Features Report to analyze and forecast these trends.