Chris Bull, CEO of Taurus Display, has been named Chairman of Point-of-Purchase Advertising International (POPAI) a Virginia-based global trade group for the $19 billion in-store advertising industry. The announcement was made at POPAI's Board of Directors meeting held in Dusseldorf, Germany.
Bull began his career in the point-of-purchase advertising industry in 1987 and went on to become one of the co-founders of Taurus Display in 1990. Since then, Taurus Display has grown from an organization of three employees to designers and producers of retail marketing with more than 30 full-time employees and offices in Moorestown, NJ, New York, Illinois and North Carolina and Massachusetts.
Taurus Display currently creates in-store displays and merchandising for such brands and retailers as Apple, Black & Decker, Gerber, Sony, Titleist, Best Buy, Circuit City, Verizon Wireless, The Gap, The Home Depot, Shop-Rite, Walgreens and Wal-Mart, to name a few.
Bull began his involvement with POPAI, the only non-profit association serving the global marketing at-retail industry, more than 15 years ago and has served on a number of the trade group committees including Public Policy, the Point-of-Purchase Leaders of Tomorrow, By-Laws, Strategic Planning and Chairman's Advisory.
In addition, Bull has served on POPAI's Board of Directors for six years, most recently serving as Vice Chairman of the organization. In his role as POPAI's Chairman, Bull will have a hand in planning the trade group's strategic growth and future objectives.
Bull resides in Haddonfield, NJ and is active in several community organizations.
For more information on Taurus Display: www.taurusdisplay.com.
For more information on POPAI: www.popai.com.