BroadSign International, LLC, has been designated the international market leader by Frost & Sullivan in the research company’s latest “Analysis of the Global Digital Signage Systems Market” report.
BroadSign’s ranking as a market leader is a reflection of its position on a competitive landscape analysis that sorts digital signage software vendors based on market penetration, product line and competitive strategy.
Qualitative criteria used to benchmark performance against key competitors include uniqueness of product line, size and breadth of customer base, M&A activities, geo-expansion, funding, competitive strategy to combat recessionary conditions and customer value addition. BroadSign is listed as a Tier I company due to its global presence and large capital base.
“As of 2014, there were over 100 competitors in the digital signage software space but the top ten vendors have solidified their market share by leveraging their product differentiators and financial resources,” said Aravindh Vanchesan, Digital Media Industry Analyst at Frost & Sullivan. “The competitive landscape reinforces our assessment that BroadSign is the market leader in this segment. The company has demonstrated its ability to keep growing year-on-year even under challenging market conditions.”
In addition to the competitive landscape, the report notes cloud-based solutions have increased in popularity and that high-end solutions by top vendors like BroadSign are capable of making changes to content in real-time depending on day, time and/or viewers. They can play all video, audio, live content and text formats in full HD and 4K, while producing proof of performance reports, interfacing with legacy systems and scaling.
Frost & Sullivan has prepared an exclusive executive summary of the full report, accessible free of charge on BroadSign’s website.