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Digital Signage to Generate $2.7 Billion in Ad by 2013 - AvNetwork.com

Digital Signage to Generate $2.7 Billion in Ad by 2013

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NSR, an international market research and consulting firm specializing in satellite and wireless technology and applications, announces the release of its market research and forecast report: "Global Market for Digital Signage". According to NSR, the industry, which has the majority of deployments and revenues globally from retail, hospitality, healthcare and transportation verticals, is poised to grow from an estimated installed base of about 210,000 sites in 2007 to more than 850,000 sites during the period from 2008 to 2013. Revenues from advertising, though hard to come by initially, have picked up considerably with advertisers recognizing the impact of the medium on consumers, especially in retail locations such as malls and supermarkets. Here, once again, the global industry is expected to grow at a healthy rate of about 18% from its current estimated figure of nearly $1 billion annually in advertising revenue.

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