Harrah's Entertainment, a provider of branded casino entertainment, has signed on with Casino Channel Network (CCN), creating an opportunity for brands to reach consumers through an on-premise digital signage network.
With 37 screens already deployed at MGM MIRAGE's Luxor and Excalibur hotel-casinos, CCN increases its footprint by 50 percent at Harrah's Casino, a centrally-located property. Harrah's is right on the Strip, with the second-most frequently used tram stop in Las Vegas, delivering a steady stream of visitors.
Stuart Armstrong, president of EnQii Americas, which supplies the underlying network technology and worked with CCN on their network design, says that CCN optimizes what he calls the "new media triad" of digital signage, mobile devices, and the web.
Armstrong says that the "new media triad" represents a digital on-ramp for casino guests to opt-in to branded communities, and is a new way brands can connect with their consumers. "CCN enables casino guests to interact with the signage using their mobile phones to obtain more information or even complete a transaction," Armstrong explained.
Jeffrey Leder, president of CCN, says the addition of Harrah's offers advertisers a broader value proposition in a highly-valued demographic. "With CCN's large-format screens and capitalizing on a wide variety of property-based marketing assets and opportunities, CCN offers a multimedia solution for value-added integrated marketing campaigns," he said.
CCN is slated to add Harrah's to its existing Las Vegas digital signage network by late summer in time for the fall surge in visitors and convention sessions.
For more information on Casino Channel Network products/services, visit www.casinochannelnetwork.com.
For more information on EnQii products/services, visit www.enqii.com.