SUN VALLEY, CA—Late last year, music industry veteran Rick McClendon shook things up with the introduction of a whole new business model. McClendon’s Pro Sales Management was the first company in professional AV to offer outsourced sales management consulting, bringing the sales strategies and expertise of major corporations to small and mid-sized music technology manufacturers.
Now, McClendon’s success with one client has led to even greater opportunity. Shortly after signing on with Pro Sales Management, Aphex Systems was acquired by DWV Entertainment, the newly created company run by industry veterans David Wiener and Robin Sibucao. The new owners took notice, and as one of their first acts have appointed McClendon to the position of general manager of Aphex Systems.
“Rick’s resume and reputation speak for themselves,” said DWV COO Sibucao. “In a very short time, his work has had a major impact on the Aphex brand. Rick was the obvious choice to lead Aphex into a new era, and we’re pleased to welcome him on board.”