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Retail Digital Signage to Top $1.4 Billion by 2010 - AvNetwork.com

Retail Digital Signage to Top $1.4 Billion by 2010

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iSuppli reports that the retaildigital signage market, which is fast gaining prominence in the signage and professional industry, reached $297 million in revenue in Q1 2006. This segment is expected to reach an estimated $1.4 billion by 2010. Typically, the third and early fourth quarters are the times when demand for this application peaks. But because the retail signage application is in a nascent phase, it is expected to grow even during the off-season for retailing.

A new report by Sanju Khatri of iSuppli outlines the broad sales figure for display products into the commercial AV and digital signage market. According to the report, which will appear in the Digital Signage Quarterly/Annual Directory issue due out at the end of September, the worldwide market for signage and professional displays was valued at $2.5 billion in Q1 2006. Following the seasonality path, the market faced a 19 percent decline from the fourth quarter of 2005. iSuppli expects this market to grow from $10.8 billion in 2006, and to reach $12.7 billion in 2010.

In the first quarter of 2006, front-projection technology, aided by conference rooms and education application, generated the highest revenue in the signage and professional displays industry, registering $1.3 billion. The market for plasma displays was valued at $586 million and accounted for the second largest share of revenue. Ranking third was direct-view LCD, valued at $261 million in Q106. The LED video market was valued at $149 million, while the rear-projection videowall market was valued at $83 million. The LED text, graphics, and animation market and the "others" category totaled $62 million and $9 million, respectively, in the first quarter of 2006. In the second half of 2006, the top three technologies generating the greatest revenues in the signage and professional display market will be front projection at an estimated $5.6 billion, plasma displays at $2.5 billion, and LCD at $1.3 million. LED video technology is expected to reach $675 million in 2006. Khatri's full report will appear in the Digital Signage Quarterly/Annual Directory issue, mailing the end of September 06.

For more information, e-mail skhatri@isuppli.com.

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