PRI Releases Q4 2011 Digital Signage Index -

PRI Releases Q4 2011 Digital Signage Index

Publish date:

Chicago, IL--The PRI-DSF North American Digital Signage Index covering Q3 2011 decreased by 1.05 percent, but survey participants continue to be optimistic about industry growth in the next three-to-six months.

Image placeholder title

The Current DS Index declined by 1.05 percent, following a strong 5.08 percent increase in the previous quarter. The Current DS Index underperformed second quarter GDP growth of 2.0 percent.

The Near-Term DS Index, an indicator of future business/industry activity, showed an 11.32 percent increase in sentiment. This is down slightly from the 11.48 percent increase in the Near-Term DS Index last quarter.

PRI director and research fellow Steven Keith Platt said, "The Near-Term DS Index is essentially flat with the level seen in the first quarter of 2010, and off by 4.16 percent versus the third quarter of 2010. Though some firms seem overly optimistic about a recovery, we look for 2012 to be a stronger year for the industry."

This issue of the North American Digital Signage Index marks the beginning of an affiliation between Platt Retail Institute and the Digital Signage Federation(r). DSF Chairman Alan C. Brawn said, "There is no better way to demonstrate our continuing dedication to serving our membership and the industry than by providing recognized industry intelligence and research that can be used by our constituency to make informed business decisions that can positively impact their future activities." DSF members will receive the quarterly NADSI report as a membership benefit.

The complete Q4 2011 North American Digital Signage Index is available for $95 from the PRI Resource Library. The report includes 30 charts and graphs, and thorough commentary about industry trends.


PRI Digital Signage Index

The Platt Retail Institute has determined that a slight upward growth occurred in the digital signage industry in the North American Digital Signage Index for Q1 2011, which was released today. Some key findings include:     The Current DS Index increased from 125.85 in the third quarter of 2010 to 130.65 in the four

PRI Releases Results of New Study

Chicago, IL-- Platt Retail Institute (PRI) has released its Research Article, "Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising," which is sponsored by Intel, Digital Signage Expo, and the Digital Place-Based Advertising Association.      "Our primary research objective was to gai

Platt Reveals Q3 '11 DS Index Increase

Chicago, IL-- The Platt Retail Institute has announced that the North American Digital Signage Index, covering Q2 2011, shows positive industry performance, a change from the steep decline in the first quarter. The Current DS Index increased by 5.08 percent, up sharply from the 11.21 percent decrease last quarter.

PRI Conducts Campus Digital Signage Roundtable

In July 2011, the Platt Retail Institute (PRI) conducted a roundtable discussion to explore the challenges faced by universities that are deploying digital signage networks on their campuses. Sponsored by Digital Signage Expo , the roundtable panel included representatives from the University of Denver, Emory Uni

Image placeholder title

SCN June 2011 Online Index

Industry News | Digital Signage Expo’s Quarterly Business Barometer Survey (PDF)   Whose Band Was This? Lee Dodson , Lee Dodson, president of