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PRI New Working Paper

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Platt Retail Institute, the think tank and consult to retailers and media companies has announced the release of its sixth major Working Paper titled “Impacting the Customer Experience at a Bank Branch through a Digital Communications Network”. In consideration of the market opportunity for DCN’s at retail banks, and the need for objective research detailing their effectiveness, the Platt Retail Institute executed an extensive test of a bank DCN. Key considerations include the impact on the customer experience, brand perception, branch productivity enhancements and revenue generation.
“The retail banking and financial services sector is currently the most active industry segment of digital signage adoption on a global basis,” said Steven Keith Platt, Director and Research Fellow, Platt Retail Institute. “In an extremely competitive business environment, banks, post offices, brokers and mortgage lenders are continuously challenged to develop impactful marketing activities to ensure new customer acquisition and to sell additional, higher margin products or services in their branches. A DCN is increasingly becoming an accepted medium through which they can communicate their marketing messages and promotions.”
This Working Paper will be formally presented on 5 February 2008 during Screen Expo
Europe 2008 (see: http://www.screenevents.co.uk/email/se08_Platt/ for details).
For more information, and to obtain a copy, contact:
adm@plattretailinstitute.org
www. plattretailinstitute.org

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