Guerilla Launches New In-Store TV Solution - AvNetwork.com

Guerilla Launches New In-Store TV Solution

Author:
Publish date:

Guerilla has introduced a new in-store TV product, En-gage. A digital signage solution, the online system allows for advertising content to be deployed to any number of screens, in any location, with the click of a button. The total solution including hardware and software delivers content to strategically positioned screens in order to interact with customers on a personal level and stimulate the desired response. The system also allows the user to monitor and control the estate of screens from one location, which usually is at a head office.




Image placeholder title






En-gage was initially created to fulfill the marketing, technical and business requirements of the Rowland’s Pharmacy chain. Rowlands have since seen an upturn in sales of in sales of 54%, a reduction of print costs and increased revenue streams from their pharmaceutical suppliers.

Now with the En-age brand fully established, Guerilla is working on a market roll-out plan and is in talks with large national retail chains about testing the system in their organizations.

James Allen, Managing Director of En-gage, said, “We recognized that there was an opportunity to create our own digital signage solution. We created the software that would allow content to be pulled to screens on-site, reducing the bandwidth needed for a traditional system.”

“We built En-gage specifically so it is feature-rich but can be used by anyone. By user testing the software over a four-year period we have created an intuitive digital signage tool.”

En-gage is currently installed in over 500 locations.

Related

ComQi Passport Wins In Store Engagement Award

ComQi’s Passport platform won an award for In-Store Engagement at the 2013 Shopper Innovation Awards. The Passport application allows users to use their smartphone to control content on a digital signage screen to play games, select videos on demand, get money-off coupons and link to their Facebook and Twitter feeds. The product has been deployed in cinemas and fast food outlets in the US and Israel. The Shopper Innovation awards are an annual event presented by Strategy - an industry body for Canada's marketing community.

Harris in 4th Largest In-Store TV Launch

David Keene- As you might expect from a good trade show in a rapidly growing industry, there’s as much or more marketing news than new product news causing buzz on the floor of the Digital Signage Expo this week in Las Vegas. Case in point, the Harris announcement yesterday that they are providing the content manageme

Image placeholder title

Crestron Launches New DigitalMedia Switcher

Crestron has released its new 128X128 DigitalMedia Switcher, the latest addition to their family of digital AV networking solutions. The "industrial-strength" switcher manages the high-definition and analog AV distribution requirements of large commercial facilities, such as stadiums, arenas, university campuses, and global enterprises.

Image placeholder title

Christie Video Wall Solutions at DistribuTECH

Christie is showcasing its broad range of video wall and content processing solutions at DistribuTECH in San Antonio, Texas, January 28-30. A player in command and control markets that include utility, government, traffic control, and network operations, Christie will have on display a 2 by 2 video wall composed of Christie Entero HB 80 inch SXGA+ high brightness display cubes, the only LED control room solution to offer wireless control through Wi-Fi.

Image placeholder title

New M2M Wireless Solution for Digital Signage Networks

TTUFF Technologies has embedded 3G Machine-to-Machine (M2M) wireless communications in its new series of Open Pluggable Specification (OPS) modular PCs - a solution that removes much of the cost and complication of running widely dispersed digital signage networks.