PxPixel
Airport Ads’ Indoor Screen in African Airport - AvNetwork.com

Airport Ads’ Indoor Screen in African Airport

Author:
Publish date:

Airport Ads, a division of Provantage Media Group, has built an indoor screen in a southern Africa airport. The screen measures an impressive 8m by 5m (37m2) and is a high definition digital billboard that offers brands an advertising opportunity at Durban's King Shaka International Airport. The screen is the first in Provantage Media Group's new "VisioNet" network of large format digital billboards that will be rolled out in key high density nodes.



Image placeholder title



 Airport Ads' 8 m by 2 m high definition billboard
The first VisioNet screen is positioned in the domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.

Mzukisi Deliwe, Director of Airport Ads comments, "With 347,129 passengers passing through the airport each month, the super-sized, full HD LED screen offers a platform for the advertising of luxury brands, services and products that would be of interest to the leisure and business traveler market. The screen fits in with the luxury environment of the airport. Furthermore, you can quite literally stand a metre away from the screen and enjoy the advertisement with clarity."

Provantage Media Group's MD Jacques du Preez is extremely proud of VisioNet as it offers a highly visible and unique opportunity for brands inside King Shaka International Airport. "VisioNet is our venture into the large format digital landscape and will further entrench us as the leader in DOOH in Southern Africa, following our success with our digital place-based networks airport.tv and TRANSIT.TV."

"In line with global trends, advertising in the airport space has come a long way in South Africa and on the continent. Airports are becoming prime environments for integrated advertising mediums that fit within the space. With the launch of VisioNet we are introducing yet another advertising platform to this captive environment," concludes du Preez.

Related

Image placeholder title

San Francisco Airport's Wayfinding Touchscreens

San Francisco International Airport (SFO) services more than 41 million domestic and international travelers annually. The airport is one of the largest in the United States and features 4 terminals with 7 boarding areas. Back in 2012 SFO launched a project to renovate Boarding Area E. As a part of this project SFO chose Omnivex Moxie to create an interactive wayfinding tool in this renovated area that would eliminate the need for various static maps, assist in navigating from terminal to terminal, and provide travelers with the best route to get where they need to go.

Image placeholder title

Meyer Sound Loudspeakers for Houston Airport’s New Terminal

A self-powered 48 V Meyer Sound loudspeaker system has been installed in the south concourse of the new Terminal B at Houston’s George Bush Intercontinental Airport (IAH.) Despite large reflective surfaces and tall ceilings, announcements and music are projected with a crisp clarity difficult to achieve in transportation facilities.

Image placeholder title

ATA Transit and Scala Ad Manager

New England outdoor advertising operator, ATA Transit Advertising, has selected Ad Manager to consolidate their different markets spread across 4 states and streamline operations. Dot2Dot Communications, provider of media management software Ad Manager, and Canadian Distributor for Scala digital signage software, is the provider of Ad Manager.