Viewpoint
Latest about Viewpoint

Creating a Culture of Success
By Camille Burch published
Camille Burch reviews the path to creating a culture of success.

Perfection versus Excellence
By Elizabeth Newton published
We're in the business of managing expectations. More often than not, clients expect perfection.

From Service to Sales
By John Larson published
How to take your customer service from cost center to profit center.

Loose Lips Sink Ships
By Bradford Benn, CTS published
How to keep secret information secret.

An Educated Customer Is a Good Thing
By Mark Coxon, CTS published
In today’s world, if your profit depends on the ignorance of your customer, you will soon be out of business.

Client Confrontations: What Integrators Can Learn from a Coke Bottle
By Luke Jordan, PMP, CTS-I published
Like a Coke bottle, shake up a client and they'll explode.

My Experience: Evolve or Languish
By Matt D. Scott published
If you don’t learn to evolve into this new experience-focused space, you’ll slowly lose your your market share.

Make Deals, Not War
By Jay B. Myers published
Jay B. Myers talks the most important lesson he's ever learned: don't burn bridges.

The Secret to Managing Client Expectations
By Bradford Benn, CTS published
Today’s public is acquainted with technology to a very intimate degree, and this familiarity poses some significant challenges for pro AV integrators. Selling a system that does what they ask, not what they need, is bad for everyone.
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